Introduction
Cassey Ho is a powerhouse in the world of digital fitness, entrepreneurship, and wellness education. Widely recognized as the creator of Blogilates, one of YouTube’s most successful fitness channels, she has inspired millions of people to embrace healthy living, body positivity, and self-confidence through her creative workouts and uplifting energy. What started as a small online Pilates community has grown into a global fitness empire—complete with an activewear line, fitness app, and a loyal audience that sees her as both a coach and a friend.
Born in Los Angeles, California, Cassey began her journey with an unshakable passion for movement and creativity. Growing up in a family that valued education and hard work, she faced immense pressure to follow a conventional career path. However, she chose a different direction—one that combined her love for design and fitness. Despite early struggles and doubt from others, she built her career from scratch, turning Blogilates into a symbol of empowerment and resilience.
Today, Cassey Ho stands as a trailblazer in the online wellness industry. Her influence extends far beyond YouTube workouts; she’s a motivational speaker, designer, entrepreneur, and one of the most respected female figures in digital fitness. Her story continues to inspire dreamers, creators, and health enthusiasts worldwide.
Who is Cassey Ho?
Cassey Ho is an American fitness instructor, entrepreneur, designer, and YouTube content creator best known for founding Blogilates—a fitness platform centered on Pilates-inspired workouts. She’s also the CEO of POPFLEX, her successful activewear brand. Cassey combines fitness instruction, entrepreneurship, and community-building to create an inclusive wellness movement that empowers millions across the world.
Wiki
| Real Name | Cassey Ho |
| Nickname | Cass |
| Profession | Fitness Trainer, YouTuber, Entrepreneur, Designer |
| Date of Birth | January 16, 1987 |
| Age (as of 2025) | 38 years |
| Birthplace | Los Angeles, California, USA |
| Nationality | American |
| Zodiac Sign | Capricorn |
| Current Residence | Los Angeles, California |
| Famous For | Blogilates YouTube Channel, POPFLEX Active |
| Net Worth (2025) | Approx. $10 million USD |
Biography
Cassey Ho’s journey began in Los Angeles, where she grew up in a loving but traditional Asian-American household. Her parents wanted her to pursue medicine, law, or a similar prestigious field. However, Cassey was always drawn to the arts, fitness, and creativity. After high school, she attended Whittier College and graduated with a degree in Biology, despite her heart being in design and movement.
Her fitness journey started as a college student teaching Pilates classes to support herself. In 2009, she uploaded a simple workout video for her students called “POP Pilates: Song Challenge.” The video unexpectedly went viral, reaching thousands of people around the world. Encouraged by the response, Cassey began posting more workout videos under the name “Blogilates.” What began as a side project soon exploded into a thriving online community.
Over the next decade, Cassey built Blogilates into a global fitness brand with over 10 million subscribers and followers combined. Her cheerful energy, detailed routines, and motivational teaching style set her apart from traditional fitness trainers. Unlike many influencers, she didn’t chase trends—she created them. Her “POP Pilates” method combined dance, rhythm, and classical Pilates in a fun, music-driven style that attracted people of all fitness levels.
As Blogilates grew, Cassey expanded into entrepreneurship. She launched POPFLEX, a high-quality activewear brand that emphasizes comfort, functionality, and body positivity. Her clothing designs quickly became popular for their inclusive sizing and unique details. Cassey’s vision was clear—to create a fitness culture that celebrates all bodies and encourages self-love, not comparison.
Today, Cassey Ho is more than just a fitness personality—she’s a successful CEO, designer, and motivational figure. Her brand represents authenticity, perseverance, and creativity, making her one of the most influential voices in wellness and digital entrepreneurship.
Social Media Accounts
| Platform | Username | Followers/Subscribers | Link |
| @blogilates | 2.6M+ followers | ||
| TikTok | @blogilates | 3.8M+ followers | TikTok |
| YouTube | Blogilates | 8.3M+ subscribers | YouTube |
| X (Twitter) | @blogilates | 160K+ followers | |
| Blogilates | 2M+ followers |
Childhood & Background
Cassey Ho was born to Vietnamese-Chinese immigrant parents who settled in Los Angeles after escaping the Vietnam War. Her parents worked tirelessly to provide stability for their children, teaching the values of discipline, education, and perseverance. As a child, Cassey was artistic and energetic, always finding ways to express herself through dance, drawing, and creative storytelling.
She attended school with strong academic performance, though she often felt torn between her parents’ expectations and her personal interests. While her family wanted her to pursue medicine, Cassey found her calling in movement and design. This inner conflict became a defining element of her early life—one that later fueled her drive to prove that following your passion can lead to success.
Cassey began doing Pilates in high school after discovering it helped her manage stress and build confidence. By college, she was not only practicing but also teaching classes, refining her communication and motivational skills. This laid the groundwork for her future as an online instructor.
Family Background
- Father: Bach Ho – Engineer and businessman
- Mother: Cuu Ho – Homemaker and Cassey’s biggest supporter
- Sister: Jackelyn Ho – Fitness instructor and wellness advocate
- Marital Status: Married to Sam Livits (Cassey’s business partner)
- Family Life: Supportive and collaborative, rooted in traditional values.
Relationships
- Husband: Sam Livits
- Marriage: The couple married in October 2018 in a private California ceremony.
- Professional Partnership: Sam serves as the Head of Strategy and Business for Blogilates and POPFLEX.
- Dynamic: Cassey often praises Sam for his emotional support and sharp business acumen.
- Public Image: The two maintain a low-key but inspiring partnership, balancing creativity and entrepreneurship.
Education
- High School: South Pasadena High School, California
- College: Whittier College
- Degree: Bachelor’s in Biology (Pre-Med Track)
- Achievements: Graduated with academic honors
- Key Transition: Left behind plans for medical school to pursue her dream of fitness and fashion design.
Physical Appearance
| Attribute | Details |
| Height | 5 ft 5 in (1.65 m) |
| Weight | 55 kg (121 lbs) |
| Hair Color | Brown |
| Eye Color | Dark Brown |
| Body Type | Fit and toned |
| Distinctive Features | Bright smile, athletic physique, expressive energy |
Daily Routine
- 6:30 AM: Morning meditation and gratitude journaling
- 7:00 AM: Healthy breakfast – oatmeal, fruit, or protein smoothie
- 8:00 AM: Pilates or strength workout session
- 10:00 AM: Office work, POPFLEX design meetings
- 1:00 PM: Lunch and filming workout videos
- 4:00 PM: Creative planning, responding to followers
- 7:00 PM: Dinner with husband and relaxation time
- 10:30 PM: Reading or watching motivational content before sleep
Awards
- Shorty Award for Best Fitness Influencer (2013)
- Streamy Award for Health & Wellness (2017)
- Top 25 Health & Fitness Influencers by Forbes
- YouTube Creator Award (8M subscribers milestone)
- Business Insider Top Female Entrepreneurs List (2023)
Path to Success
Cassey’s success story began with courage—the courage to go against traditional expectations. When she first announced she was pursuing fitness instead of medicine, she faced criticism and doubt. But Cassey refused to give up. Her breakthrough came through authenticity and creativity; she wasn’t just teaching fitness—she was creating art through movement.
Her decision to integrate fashion design with fitness transformed her business. Launching POPFLEX allowed her to express her passion for design while empowering women to feel confident in their bodies. Her commitment to diversity in sizing and representation further solidified her status as a visionary entrepreneur.
Over the years, she has navigated challenges from social media criticism to body shaming, using every experience to strengthen her mission of positivity and self-acceptance. Her message is clear: success is not about perfection but persistence
Hobbies & Interests
- Designing activewear and creative apparel
- Teaching Pilates and group fitness
- Traveling and exploring global cultures
- Cooking healthy meals and smoothies
- Writing motivational blogs and journal entries
- Drawing and sketching clothing designs
- Reading books on psychology and entrepreneurship
- Listening to self-development podcasts
- Hosting empowerment workshops for women
- Supporting new creators and business owners
Personality
Cassey Ho’s personality radiates optimism, creativity, and compassion. She’s known for her energetic communication style, genuine enthusiasm, and ability to uplift her audience. Despite her fame, she remains humble, approachable, and authentic. Cassey embodies the balance of ambition and kindness—traits that make her both an inspiring leader and a relatable figure for millions around the world.
Interesting Facts
- Cassey started Blogilates while working as a fashion buyer.
- Her first YouTube upload was meant only for 40 students.
- POP Pilates is now a certified group fitness format worldwide.
- She was featured on the cover of Shape and Health magazines.
- She launched the Blogilates app in 2014.
- Cassey designs all POPFLEX pieces herself.
- She has her own fitness planner line in Target stores.
- She overcame burnout and mental health challenges publicly.
- Cassey is an advocate for digital wellness.
- She runs marathons and hikes for relaxation.
- Her motto: “Train like a beast, look like a beauty.”
- Her YouTube channel has over 1.5 billion views.
- She’s a TEDx speaker on self-love and motivation.
- She created the “100 Ab Challenge” viral workout series.
- She believes in sustainable fitness, not crash diets.
- She supports eco-friendly fashion production.
- Cassey’s favorite color is pastel pink.
- She enjoys K-pop and acoustic music.
- She calls her fans “Popsters.”
- She encourages body positivity above appearance.
Net Worth & Income Sources
As of 2025, Cassey Ho’s net worth is estimated at $10 million USD.
Main Income Sources:
- YouTube monetization and sponsorships
- POPFLEX Activewear brand
- Blogilates fitness app
- Product lines at Target and Walmart
- Brand collaborations and speaking engagements
Conclusion
Cassey Ho’s story is one of passion, courage, and creativity. From being a young woman torn between parental expectations and her own dreams to becoming a global fitness icon, she’s proven that true success comes from authenticity and hard work. Through Blogilates and POPFLEX, she’s not just changing bodies—she’s changing lives. Her journey continues to inspire millions to embrace fitness, positivity, and the beauty of self-belief.
FAQs
1. Who is Cassey Ho?
Cassey Ho is an American fitness instructor, entrepreneur, and designer best known as the founder of Blogilates and POPFLEX Active.
2. What is Blogilates?
Blogilates is Cassey’s online fitness brand offering Pilates-inspired workouts, nutrition tips, and lifestyle content.
3. When was Cassey Ho born?
She was born on January 16, 1987.
4. Where is Cassey from?
She is from Los Angeles, California, USA.
5. What is Cassey Ho’s net worth?
As of 2025, her net worth is estimated around $10 million USD.
6. Who is Cassey Ho married to?
She is married to Sam Livits, her business partner and head of operations.
7. What is POPFLEX?
POPFLEX is Cassey’s activewear brand that offers functional and inclusive workout clothing.
8. How did she start her career?
Cassey began by posting a Pilates video for her students on YouTube, which went viral.
9. What are her main social platforms?
She is active on YouTube, TikTok, and Instagram under the handle @blogilates.
10. What awards has she won?
She has received multiple Streamy and Shorty Awards for her fitness influence.
11. What is her most popular video?
Her “POP Pilates Song Challenge” and “100 Ab Challenge” videos have millions of views.
12. What’s her fitness philosophy?
She believes in joyful, sustainable fitness—not perfection or restriction.
13. What inspired POPFLEX designs?
Cassey’s own struggles to find cute yet practical workout wear inspired her to design her own line.
14. What challenges has she faced?
She’s faced body shaming and online criticism but turned it into motivation for her audience.
15. What’s next for Cassey Ho?
Cassey continues to expand POPFLEX globally and plans to launch a fitness education initiative.
