Introduction
Brooklyn and Bailey McKnight are among the most successful twin creators in the global digital space, known for their wholesome content, entrepreneurial success, and powerful influence on Gen-Z. Born and raised in Texas, the twins rose to fame through their mother’s YouTube channel, “Cute Girls Hairstyles,” which showcased creative hair tutorials that featured them regularly. Their natural on-camera chemistry, sincerity, and relatability quickly captured the attention of millions of viewers, laying the foundation for their independent careers.
Over the years, Brooklyn and Bailey have expanded from YouTube to multiple business ventures, including their popular clothing brand, Lash Next Door mascara, ITK Skincare, and various product collaborations. Their ability to stay family-friendly, positive, and authentic has earned them a loyal audience that spans across teenagers, young adults, and parents. They are also known for sharing day-in-the-life videos, college experiences, relationship updates, and lifestyle content that resonates with millions of fans worldwide.
Today, Brooklyn and Bailey stand as examples of young entrepreneurs who used the power of social media to build a thriving brand empire. Their journey showcases the potential of digital platforms when combined with creativity, work ethic, and genuine connection. From YouTube stars to university graduates, business founders, and role models for young creators, the twins continue to shape their legacy with passion and purpose.
Who Are Brooklyn and Bailey McKnight?
Brooklyn and Bailey McKnight are American twin content creators, entrepreneurs, YouTubers, and businesswomen known for their lifestyle videos, fashion content, entrepreneurship, and wholesome family-oriented image.
Wiki
| Field | Details |
| Full Names | Brooklyn Victoria McKnight & Bailey Marne McKnight |
| Date of Birth | December 31, 1999 |
| Age | 25 (as of 2025) |
| Birthplace | Allen, Texas, USA |
| Nationality | American |
| Professions | YouTubers, Entrepreneurs, Influencers |
| Known For | YouTube fame, Lash Next Door, ITK Skincare |
| Parents | Shaun McKnight, Mindy McKnight |
| Siblings | Kamri, Rylan, Paisley, Daxton |
| Education | Baylor University graduates |
| Ethnicity | Caucasian |
| Marital Status | Brooklyn – Married; Bailey – Married |
Biography
Brooklyn and Bailey entered the world of digital media at a very young age when they were featured on their mother’s channel, Cute Girls Hairstyles. Their mother Mindy showcased unique hair tutorials using the twins as the models, and the channel quickly gained millions of subscribers. As the twins grew older, they launched their own YouTube channel in 2013, shifting toward lifestyle, fashion, school routines, challenges, and twin-based content that represented their personalities and interests.
Their channel experienced rapid growth due to the combination of family-friendly content, engaging personalities, and highly relatable storytelling. The twins branched into music in 2017, releasing several singles that gained millions of views. They also expanded into entrepreneurship, launching Lash Next Door, a mascara brand that sold out quickly, and later developing ITK Skincare in collaboration with major retailers. Their brand philosophy focuses on clean, simple, and effective products developed with dermatologists.
While building their online presence, the twins balanced their personal lives and education. They attended Baylor University, majoring in entrepreneurship. Their college vlogs and dorm-life videos became fan favorites. After graduation, both twins married their long-term partners, and their wedding content went viral across platforms. Brooklyn and Bailey continue to evolve, stepping into adult life while staying true to the core values that built their audience.
Social Media Accounts
| Platform | Username | Clickable Profile Link |
| YouTube | Brooklyn & Bailey | https://www.youtube.com/c/BrooklynandBailey |
| Instagram (Brooklyn) | @brooklynandbailey | https://www.instagram.com/brooklynandbailey |
| Instagram (Bailey) | @baileymcknight | https://www.instagram.com/baileymcknight |
| TikTok | @brooklynandbailey | https://www.tiktok.com/@brooklynandbailey |
| X (Twitter) | @BrookAndBailey | https://twitter.com/BrookAndBailey |
| Brooklyn and Bailey | https://www.facebook.com/brooklynandbailey | |
| Website | Official Website | https://brooklynandbailey.com |
Childhood & Background
Brooklyn and Bailey grew up in a closely-knit family in Texas. Their childhood was filled with outdoor activities, homeschooling during early years, and creative play encouraged by their parents. Their upbringing focused on positivity, faith, kindness, and developing strong family bonds.
From a young age, they were comfortable on camera due to their mother’s YouTube channel. Their natural charm and confidence developed through early exposure to digital media. This helped them transition easily into running their own channel later in life.
Their family environment promoted teamwork and personal growth. They often collaborated with their siblings, fostering creativity and leadership skills. The twins attribute much of their success to the values instilled by their parents.
Academically, they were bright students who participated in school clubs, music, and extracurricular activities. Their balance of academics and digital responsibilities helped shape their disciplined work ethic.
As they grew older, their content shifted to match their stage of life—first school, then college, and now adulthood. Their audience has grown alongside them, creating a unique long-term community connection.
Family Background
- Father: Shaun McKnight – Businessman, media manager
- Mother: Mindy McKnight – YouTuber, creator of Cute Girls Hairstyles
- Sister: Kamri Noel – YouTuber and photographer
- Sister: Rylan McKnight – Influencer, social media personality
- Sister (Adopted): Paisley McKnight
- Brother (Adopted): Daxton McKnight
- Family Values: Faith-based, family-oriented, supportive of digital entrepreneurship
Relationships
Bailey McKnight
- Bailey began dating Asa Howard during college.
- Their relationship was known for mutual support, faith, and long-term commitment.
- Asa proposed in 2021, and the couple married in 2022.
- Bailey often shares married-life content, date nights, travel vlogs, and home updates.
- Their relationship is admired for its transparency and positivity.
Brooklyn McKnight
- Brooklyn’s love life has been well-documented on social media, including her dating series “Brooklyn’s Boyfriend Tag.”
- She eventually found long-term love with Dakota Blackburn.
- Dakota proposed in 2022, and the couple married in 2023.
- Brooklyn shares lifestyle vlogs, married life content, and beauty routines.
- Their relationship is appreciated for its authenticity and compatibility.
Education
- Completed schooling in Texas
- Early exposure to media and digital creativity
- Enrolled at Baylor University
- Majored in Entrepreneurship
- Graduated in 2021 with honors
- Balanced academics with digital careers and business ventures
Physical Appearance
| Feature | Brooklyn | Bailey |
|---|---|---|
| Height | 5’3″ (160 cm) | 5’3″ (160 cm) |
| Hair Color | Blonde | Blonde |
| Eye Color | Blue | Blue |
| Skin Tone | Fair | Fair |
| Body Type | Slim | Slim |
| Style | Casual chic | Feminine modern |
Daily Routine
- Morning skincare and light breakfast
- Planning work with team and management
- Filming content (YouTube, TikTok, Instagram)
- Product meetings for ITK Skincare and Lash Next Door
- Editing, brand work, and collaboration calls
- Gym or light workout
- Time with husbands, family, and pets
- Evening relaxation and reading
Awards
- Streamy Award nominations
- Shorty Award recognitions
- Featured in Forbes “Top Influencers”
- Baylor University entrepreneurship honors
- Beauty and brand excellence awards for LND and ITK
Path to Success
Their path to success began with Cute Girls Hairstyles, which helped them build confidence and digital presence. Launching their own channel allowed them to establish personal identities separate from family content. Their wholesome, genuine personalities attracted millions, making them role models for young viewers.
Their business ventures—Lash Next Door and ITK Skincare—solidified their status as entrepreneurs. By blending creativity, education, and smart brand partnerships, Brooklyn and Bailey created an empire that not only entertains but also inspires.
Hobbies & Interests
- Traveling and exploring new cultures
- Fashion styling and beauty routines
- Filming lifestyle and productivity content
- Entrepreneurship and business development
- Fitness, wellness, and nutrition
- Reading, journaling, and goal setting
- Spending time with family and pets
- Home décor and DIY projects
- Philanthropy and community outreach
- Relationship vlogging and storytelling
Personality
Brooklyn and Bailey are known for their bubbly, warm, and cheerful personalities. They value positivity, kindness, and authenticity. Both twins are ambitious yet grounded, balancing fame with everyday life. Their dedication to family and faith is a core part of who they are, making them admired by millions globally.
Interesting Facts
- They appeared on The Today Show and Good Morning America.
- Both twins became married by age 24.
- They launched a skincare brand sold in major stores.
- Lash Next Door sold out immediately after launch.
- They were among the first young YouTubers to attend college full-time.
- They were born two minutes apart.
- They are best friends as well as business partners.
Net Worth & Income Sources
Combined estimated net worth: $4–6 million, earned through:
- YouTube ad revenue
- Brand deals and sponsorships
- Lash Next Door mascara
- ITK Skincare brand
- Merchandise lines
- Instagram and TikTok partnerships
- Affiliate programs
Conclusion
Brooklyn and Bailey McKnight represent the future of digital entrepreneurship—authentic, innovative, and family-driven. From YouTube stars to successful businesswomen, they have turned their creativity into a thriving brand empire. Their story inspires millions of young people to chase dreams with confidence, perseverance, and authenticity.
15 FAQs
1. Who are Brooklyn and Bailey McKnight?
American twin influencers, entrepreneurs, and YouTube stars.
2. When were they born?
December 31, 1999.
3. What are they known for?
Lifestyle content, Lash Next Door, ITK Skincare.
4. Are they identical twins?
Yes.
5. Where did they grow up?
Allen, Texas.
6. What did they study?
Entrepreneurship at Baylor University.
7. Who are their parents?
Shaun and Mindy McKnight.
8. Are they married?
Yes—Brooklyn to Dakota Blackburn and Bailey to Asa Howard.
9. When did they start YouTube?
10. What was their first business?
Lash Next Door mascara.
11. Do they still upload videos?
Yes, regularly across platforms.
12. Are they musicians?
Yes, they released several singles in 2017–2018.
13. What is ITK Skincare?
Their dermatology-developed skincare line.
14. Do they have merchandise?
Yes, including makeup, skincare, and lifestyle items.
15. What makes them popular?
Relatable content, positive image, and entrepreneurial success.
